PTBA Coaching Services – FZCO Privacy Policy
Effective Date: March 6, 2026 Last Updated: March 6, 2026
PT Business Academy UAE (“we”, “us”, “our”), operating as part of PTBA Coaching Services – FZCO, runs the website ptba.ae (the “Site”). We are committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and your rights. It applies to all visitors, users, and customers worldwide, including in the EU/EEA/UK (where GDPR applies) and the UAE, as well as other regions.
We process personal data in compliance with applicable laws, including the General Data Protection Regulation (GDPR), UAE Federal Decree-Law No. 45/2021 on the Protection of Personal Data, the California Consumer Privacy Act (CCPA/CPRA) (where thresholds met), and other relevant data protection laws.
Our Details Data Controller: PT Business Academy UAE (PTBA Coaching Services – FZCO) Address: Flexi Desk, DUQE Square Business Center Quarter Deck, MINA RASHID, Dubai, UAE Email: info@ptba.ae
1. Personal Data We Collect
We collect personal data directly from you or automatically.
Data You Provide
- First and last name, company name (optional), address, phone number, email address
- Birth date (only for International Personal Fitness Trainer Certification registry intake)
- Payment/billing details (name, address, tax/VAT number if required) for purchases
- Message/content from forms, contact inquiries, or emails
- Account/registration details (including password – stored securely)
- Course/seminar data (e.g., progress, quiz responses, certifications)
- Newsletter subscription details
Automatically Collected Data
- Server logs (IP address, browser/OS, pages visited, timestamps).
- Usage/device data via cookies and similar tracking technologies (detailed in the Cookies & Tracking section below).
- Aggregated analytics via tools such as Google Analytics (IP anonymized where possible).
We do not collect sensitive data unless voluntarily provided (and only as needed).
2. How We Use Your Personal Data & Legal Bases
We use your data for:
- Delivering courses, seminars, certifications, and fitness trainer training programs
- Processing registrations, purchases, invoicing
- Transactional emails, support responses
- Marketing/newsletters (consent-based)
- Site improvement, security, fraud prevention
- Analytics/insights (aggregated)
Legal bases (GDPR/UAE focus):
- Contract for services/purchases/registry.
- Consent for marketing and certain cookies – you can withdraw consent anytime.
- Legitimate interests for security, logs, and basic analytics (balanced against your rights).
- Legal obligation for invoicing, tax, and registry requirements.
3. Sharing & International Transfers
We do not sell your personal data. Sharing is limited to:
- Service providers/processors (with data processing agreements): payment gateways (e.g., Stripe, PayPal), email services (e.g., Mailchimp), analytics tools (e.g., Google), behavior insights (e.g., Hotjar), video embeds (e.g., YouTube/Vimeo).
- Our internal team/network for operational purposes only.
- Authorities if legally required.
Data may be stored/processed in the UAE, EU, or other jurisdictions. International transfers use appropriate safeguards (e.g., Standard Contractual Clauses or adequacy decisions) to ensure protection.
4. Data Retention
We retain your data only as long as necessary:
- Account, course, purchase, and registry data: for the duration of our relationship plus periods required by law (e.g., 5–10 years for financial/tax records).
- Marketing data: until you withdraw consent.
- Server logs and inquiries: up to 12–24 months for security purposes.
- After the purpose ends, data is anonymized or deleted.
5. Data Security
We implement industry-standard security measures (encryption, access controls, regular audits). No method of transmission or storage is 100% secure. In the event of a data breach that affects your rights, we will notify you and relevant authorities as required. If you suspect any compromise (e.g., stolen credentials), please contact us immediately.
6. Your Rights
You have the right to:
- Access, correct, or delete your personal data (available to all users).
- For EEA/UK residents (GDPR): rectification, restriction of processing, data portability, objection to processing, and withdrawal of consent at any time. We respond within one month.
- For UAE residents (under Federal Decree-Law No. 45/2021): similar rights to access, correct, delete, restrict, and object, with requests handled promptly.
- For California residents (CCPA/CPRA): know what categories of data we collect, delete your data, opt-out of sale/sharing (we do not sell or share personal data as defined by CCPA/CPRA), and non-discrimination for exercising rights. We respond within 45 days (extendable if needed).
To exercise your rights, email info@ptba.ae with proof of identity.
7. Cookies & Tracking
Our website uses cookies and similar tracking technologies to provide essential functionality, improve user experience, analyze usage, and deliver personalized marketing (where applicable). We use a consent management banner that allows you to accept or reject non-essential cookies. Essential cookies are always active as they are necessary for the site to function properly.
You can also manage cookies through your browser settings at any time, though blocking essential cookies may affect how the site works.
What are cookies? Cookies are small text files placed on your device by websites. They help the site remember information about your visit (e.g., preferences, login status).
Cookie Categories and Examples
| Category | Purpose | Examples (Cookie Name, Provider, Typical Duration) | Consent Required in EU/EEA? |
|---|---|---|---|
| Strictly Necessary | Enables core website functions: login, sessions, shopping cart, forms, security | woocommerce_cart_hash (WooCommerce, session), woocommerce_items_in_cart (WooCommerce, session), wordpress_logged_in_[hash] (WordPress, session), PHPSESSID (session) | No |
| Functional | Remembers user preferences and settings, improves usability (e.g., video player settings) | wp-settings-[UID] (WordPress/Elementor, 1 year), yt-remote-device-id (YouTube, persistent), vuid (Vimeo, 2 years) | Yes |
| Analytical | Collects anonymized/aggregated data about how visitors use the site to improve content and performance | _ga, _gid, _gat (Google Analytics 4, 2 years / 24 hours / 1 minute), hjSessionUser{id} (Hotjar, 1 year), hjAbsoluteSessionInProgress (Hotjar, 30 minutes), tk* (Jetpack stats if enabled, variable) | Yes |
| Marketing | Enables targeted advertising and retargeting (e.g., Meta Pixel events) | _fbp, _fbc, fr (Meta Pixel, 90 days), GTM/pixel events (variable) | Yes |
Third-Party Cookies & Services
- Tools like PixelYourSite manage Meta Pixel (marketing), Google Analytics 4 (analytical), and Google Tag Manager (tags) – supports consent mode.
- Hotjar provides heatmaps, session recordings, and behavior insights (analytical) – uses first-party cookies.
- YouTube & Vimeo embeds set third-party cookies for video playback, preferences, and statistics.
- Google Analytics (via Site Kit or similar): IP addresses are anonymized where possible.
- No additional affiliate or other major marketing trackers are currently in use.
How to Manage Cookies
- Use the consent banner on our site to give or withdraw consent for non-essential categories.
- Adjust your browser settings to block or delete cookies (instructions vary by browser).
- Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
- Opt out of Hotjar: Follow instructions in Hotjar’s privacy policy or via our consent banner.
We regularly review and update our cookie usage to ensure compliance.
8. Children’s Privacy
Our Site and services are not directed to children under 13 years of age (or 16 in some jurisdictions). We do not knowingly collect personal data from children under 18. If we become aware that we have collected such data, we will delete it promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted here with a revised “Last Updated” date. If changes are significant, we will provide additional notice (e.g., via email or a prominent notice on the Site).
10. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: Email: info@ptba.ae Address: Flexi Desk, DUQE Square Business Center Quarter Deck, MINA RASHID, Dubai, UAE
Thank you for trusting us with your data.