During the challenging COVID-19 crisis, we witnessed a silver lining – a worldwide awakening to the vital role of health and well-being. It was a massive alert that nudged people to focus on dodging illness and nurturing a robust and vibrant life.

In the midst of it, we saw varied reactions in the UAE. On one hand, the Department of Community Development brought us hopeful news: a substantial part of the population was meeting the World Health Organization’s exercise guidelines. But on the flip side, many adults felt they weren’t active enough, and we recognized that our young ones needed to shake off sedentary habits established in 2022.

While we’d love to give you a detailed picture globally, data accuracy varies between countries. That’s why we’re using the UK as an example to show a trend that we believe is mirrored in many places worldwide. The chart below paints a hopeful picture: a significant increase in people in the UK taking steps to become more active during the pandemic, showcasing a blossoming interest in health and fitness.

So, yes, the COVID-19 era came with struggles, but it also ushered in a new beginning brimming with hope and conscious choices toward healthier lifestyles. It opened a chapter where people are striving, more than ever, to be their healthiest selves, proving that every cloud indeed has a silver lining.